Vision
To become a leading bank in MEASEA .
Mission
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To be the institution of choice for customers, employees, investors and suppliers
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To be the dominant market player
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To maintain the highest credit ratings
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To have strong brand recognition and high brand value
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To achieve sustainable profitable growth
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To enhance shareholder value
Our Values
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Operational ExcellenceImprove customer experience by a factor of 10 times each and every year
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IntegrityAt all times and in any situation work with integrity, trust and honesty.
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TransparencyEnsure all products, processes and interactions are transparent and fair
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Social ResponsibilityContribute to and enhance the communities in which we operate
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Performance DrivenNurture a performance driven merit-based culture –“Excel in everything we do”
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Continuous ImprovementSeek continuous improvement through innovation and the refinement of our offering and services
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Career DevelopmentFocus on merit, talent management, training and development
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Team WorkBuild and foster teamwork