23 July 2024: QNB, the largest financial institution in the Middle East and Africa, and the Chartered Institute of Marketing (CIM) have announced a partnership to deliver best in class marketing training to QNB’s Marketing and Communications team, developing the firm's marketing capabilities and responding to the global challenges faced by leading brands around the world.
The partnership is the first between CIM and a Middle Eastern headquartered financial institution. CIM has helped QNB’s team to develop best practice global marketing skills, driving forward their marketing output and supporting career development. This partnership bolsters the firm's marketing functionality and supports QNB’s aim to drive business at both domestic and global levels.
The program was delivered by a team of highly experienced CIM course directors, individually selected for their unique skills and experience across six-half day sessions. The programme was designed to provide the QNB marketing team with everything they need to know about the key marketing models and the techniques vital for developing their own future marketing programmes.
This partnership will enable the Marketing and Communications team to deliver value across the business, with a focus on developing commercially viable marketing strategies, leveraging customer insights, and maximising digital capabilities.
Discussing the partnership, James Sutton, Strategy and Commercial Director at CIM said: “It’s a testament to CIM’s reputation as a standard-bearer for marketing that QNB has chosen us to deliver its training programme. We deliver the definitive marketing course, setting the standard for best marketing practice and professional development.
“I'm confident the knowledge and insight delivered by our course directors will enable QNB’s marketing team to operate competitively at a global level. Best-in-class marketing practices are vital for all firms pursuing global growth and we are proud of this new partnership in what hopes to be a long-standing working relationship for both parties.,” he added.
Commenting on this, Ms. Heba Ali Al-Tamimi, Senior Executive Vice President-QNB Group Communications said:’’ “The demands of the banking sector are constantly changing. That’s why we are always assessing the market and have chosen to invest in CIM’s flagship marketing training programme to enable our team to navigate the exceptional challenges faced by brands across the world.”
‘’We are proud of this partnership and its announcement exhibits our continuous commitment to investment in our staff, providing them with the tools for their own personal career development and to achieve CIM Chartered Status.” she added.
QNB Group currently ranks as the most valuable bank brand in the Middle East and Africa. Through its subsidiaries and associate companies, the Group extends to more than 28 countries across 3 continents providing a comprehensive range of advance products and services. The total number of employees is more than 30,000 operating through 900 locations, with an ATM network of more than 5,000 machines.