As of 3rd February 2021, QNB Group, the largest financial institution in the Middle East and Africa was unveiled as the Official Middle East and Africa Supporter of the FIFA World Cup Qatar 2022™ as well as the Official Qatari Bank of the tournament.
QNB will be granted various assets and rights across the region, as well as branding exposure in the host city. The Group has an extensive network of ATMs and locations and will be the sole provider of on-site ATMs at all eight FIFA World Cup Qatar 2022™ stadiums.
This partnership has helped in creating an array of diverse services and products for the customer to have an enhanced experience and fulfil their football passion, including a very special edition of La’eeb Visa prepaid cards, in partnership with Visa. Additionally, in its effort to create more excitement, QNB invited its football passionate customers to an exclusive event held by Visa, to view and take pictures of the FIFA World Cup™ Winner’s Trophy, a first of its kind event by a Bank in Qatar. This aligns with QNB’s effort to expose its brand at a global level and increase the emotional connection with its customers and community through sports.